Why Build an Email List? 11 Reasons Why Building a List Should Be Your #1 Priority

Why should you spend time building an email list? Because email marketing is still the revenue engine of most Internet businesses, whether they’re Internet marketing gurus, SAAS businesses, ecommerce sites or anything else. As the saying goes, “The money is in the list.” Here are eleven reasons why building an email list should be your …

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The Four Flavors of Content Marketing: Paid, Earned, Owned and Converged Media

Almost ready to launch your 2014 content marketing plan? Step back away from the keyboard. Consider what you’ve planned through three lenses: Paid, Earned and Owned Media. A few minutes review might help you squeeze out some additional results. Defining Paid, Earned and Owned Media If you haven’t been introduced to these terms, don’t worry. …

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