Email, social media, copywriting and conversion blogs I should be commenting on

This is a sample list from a newish social media site called List.ly. As you can probably guess from the name, List.ly lets you create lists of different things. The items can be links, photos, videos or any other piece of media. I’m using it to get more mileage out of the hundreds of bookmarks …

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You don’t own Facebook. You don’t own Google, either.

The money’s in the list. It always has been. It always will be. Social media is awesome. It’s a tidal wave of traffic and it’s the finest listening tool we’ve ever been given. But putting all your assets in social media (or ANYWHERE that is not controlled by you) is a like getting stock options …

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Email copywriting: Are you writing for 4th graders?

Email copy must be simple. This is especially true of B2C email copywriting, but it still applies to B2B. Simple copy is essential in retail emails. While it might be tempting to wax poetic about a new product, consider this: The average American reads at a 7th to 8th grade level. What 7th grade reading …

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