The Four Flavors of Content Marketing: Paid, Earned, Owned and Converged Media

Almost ready to launch your 2014 content marketing plan? Step back away from the keyboard. Consider what you’ve planned through three lenses: Paid, Earned and Owned Media. A few minutes review might help you squeeze out some additional results. Defining Paid, Earned and Owned Media If you haven’t been introduced to these terms, don’t worry. …

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