Facebook is a huge potential source of email subscribers. The easiest way to begin to find new subscribers in this channel is to just add an email opt-in form to your Facebook page. You do that by creating a “custom tab” on your Facebook page. Some sources make this sound technical, so I wanted to …
How to create a custom tab in Facebook in less than 10 minutes Read More »
This is a sample list from a newish social media site called List.ly. As you can probably guess from the name, List.ly lets you create lists of different things. The items can be links, photos, videos or any other piece of media. I’m using it to get more mileage out of the hundreds of bookmarks …
Email, social media, copywriting and conversion blogs I should be commenting on Read More »
The money’s in the list. It always has been. It always will be. Social media is awesome. It’s a tidal wave of traffic and it’s the finest listening tool we’ve ever been given. But putting all your assets in social media (or ANYWHERE that is not controlled by you) is a like getting stock options …
You don’t own Facebook. You don’t own Google, either. Read More »
When you look at the report for an email campaign, one of the most disappointing metrics is the amount of spam complaints. Hopefully your emails keep this to below .05%. The chart below from MailChimp’s Email Marketing Benchmarks, released December 2012, gives specific “abuse” rates and other metrics for email marketers in a variety of …
