Content Distribution

Email copywriting: Are you writing for 4th graders?

Email copy must be simple. This is especially true of B2C email copywriting, but it still applies to B2B. Simple copy is essential in retail emails. While it might be tempting to wax poetic about a new product, consider this: The average American reads at a 7th to 8th grade level. What 7th grade reading …

Email copywriting: Are you writing for 4th graders? Read More »