Content marketing has hit an interesting speed bump. It’s been dubbed “content shock”. That’s what happens when there’s more content available than people want, or are even able to consume. There are more insightful industry reports, engaging product videos and clever company-sponsored blog posts than anyone has time to read. No surprise there. Maybe the …
Almost ready to launch your 2014 content marketing plan? Step back away from the keyboard. Consider what you’ve planned through three lenses: Paid, Earned and Owned Media. A few minutes review might help you squeeze out some additional results. Defining Paid, Earned and Owned Media If you haven’t been introduced to these terms, don’t worry. …
The Four Flavors of Content Marketing: Paid, Earned, Owned and Converged Media Read More »
What if you could double your website traffic… for free? What if you could triple it? We all know that having a blog is essential now. That does not necessarily mean that everyone reading this has gotten their blog up yet. If you were still one of the last few marketers on the fence about …
This is a sample list from a newish social media site called List.ly. As you can probably guess from the name, List.ly lets you create lists of different things. The items can be links, photos, videos or any other piece of media. I’m using it to get more mileage out of the hundreds of bookmarks …
Email, social media, copywriting and conversion blogs I should be commenting on Read More »
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