Content Marketing

The Four Flavors of Content Marketing: Paid, Earned, Owned and Converged Media

Almost ready to launch your 2014 content marketing plan? Step back away from the keyboard. Consider what you’ve planned through three lenses: Paid, Earned and Owned Media. A few minutes review might help you squeeze out some additional results. Defining Paid, Earned and Owned Media If you haven’t been introduced to these terms, don’t worry. …

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Email, social media, copywriting and conversion blogs I should be commenting on

This is a sample list from a newish social media site called List.ly. As you can probably guess from the name, List.ly lets you create lists of different things. The items can be links, photos, videos or any other piece of media. I’m using it to get more mileage out of the hundreds of bookmarks …

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