Email Marketing

How to Calculate Email Subscriber Value – And Why You Should Care

Email subscriber value is the most important metric for list building. It’s more important than your opt-in rate or your unsubscribe rate. Why? Because you aren’t doing this email marketing thing as a hobby. You’re doing it to make money. Every list building tactic has a cost. Maybe it’s “only” a time cost, but that’s …

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How to create a custom tab in Facebook in less than 10 minutes

Facebook is a huge potential source of email subscribers. The easiest way to begin to find new subscribers in this channel is to just add an email opt-in form to your Facebook page. You do that by creating a “custom tab” on your Facebook page. Some sources make this sound technical, so I wanted to …

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You don’t own Facebook. You don’t own Google, either.

The money’s in the list. It always has been. It always will be. Social media is awesome. It’s a tidal wave of traffic and it’s the finest listening tool we’ve ever been given. But putting all your assets in social media (or ANYWHERE that is not controlled by you) is a like getting stock options …

You don’t own Facebook. You don’t own Google, either. Read More »