If you had to pare your email message down to two items, what would those two items be? I’d pick the subject line and the call to action, aka the email button. The whole point of the email is to get your reader to take action. You want them to click through to your landing …
Email deliverability rates vary widely. Some senders barely get 60% of their emails through, while other email services, like AWeber, claim to have 99% deliverability. And then there are email experts who claim that even AWeber is getting 75-80% of its email messages through, at most. The rough estimate is that as much as 30% …
15 Easy Ways to Improve Your Emails’ Deliverability Read More »
Welcome emails will get higher open and click-through rates than almost any message. And “subscribers read welcome emails 42 percent more often than regular, promotional emails.” Yet many retailers’ welcome emails that say little more than “your subscription has been confirmed.” You can do better. Here are eight easy ways to immediately welcome and engage …
How to Create a Welcome Email – In Less Than an Hour Read More »
Email 2.0 is email in the world of social media and mobile. It is delivering what your subscribers want, when they want it, in the formats they use. These are the differences between Email 1.0 and Email 2.0: Email 1.0 People sign up for “newsletters” There is no bonus or extra benefit for signing up …
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