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Does your B2B content pass this checklist?

  • It is at least 1,400 words long if it’s text, at least five minutes long if it’s a video, and at least 15 minutes long if it’s an audio file.
  • It was published in the last six months.
If it’s text:
  • It has a header image.
  • It includes at least three images in the body.
  • It is structured for readers who scan, so it uses subheaders and bullet points.
  • It’s been run through Grammarly and triggered no more than two minor errors.
  • It’s been run through the Hemingway App and scored a Grade 9 or less.
  • It is not sales collateral in disguise.
  • The page the content is on has no more than two ads or one pop-ups/overlay.

If your content meets those criteria, we’d like to promote it for you. Submit your content’s URL in the form below. We’ll let you know whether it’s been accepted or not within 24 hours (usually much less).

Select a Content Promotion Package

“You must promote your content to get additional eyeballs on it – not just the same old eyeballs that happen to be on or find your website.” – Shareaholic

B2B Content Promotion Services Plans

GOOD

$ 199
  • Submission to Quuu Promote, GrowthHackers, Zest.is, and OpenZap
  • Email outreach to 7 people or companies mentioned in the content or to people who have shared similar content and/or your content before
  • Careful submission to 2 Facebook groups
  • 5 versions of copy for Facebook, LinkedIn, or Twitter posts
  • ClickMagick tracking link and weekly reports for two months
  • Very rough estimate of clicks (*click counts are not guaranteed*): 130 clicks
  • Very rough estimate of cost per click: $1.38

BETTER

$ 399
  • Everything included in the “Good” package plus:
  • Triberr, Reddit, and Mix.com submission
  • Email outreach to 13 more people mentioned in the content or to people who have shared similar content and/or have shared your content before
  • Answers to three high-ranking Quora questions that reference your piece of content
  • 100~ word content summary suitable for an email newsletter or an Instagram post
Recommended

BEST

$ 599
  • Everything included in the “Better” package plus:
  • Republish your content on Medium
  • Republish your content on LinkedIn
  • Republish your content on Business2Community or on another industry-appropriate site
  • Outreach via email or DM to 20 more people who have shared similar content, or who have shared your content in the past (40 total outreach contacts)
  • Submission to two other content sharing or curation sites like List.ly, BlogEngage, Flipboard, Viral Content Bee, Scoop.it, BlogLovin, or Gnow.it. Submission choices based on what will work best for your content
Custom
  • Want to buy content promotion services for three or more pieces of content?
  • Want to get your content featured in some of the premiere content-sharing sites?
  • Want to invest in hyper-targeted, niche advertising?
  • Want to set up a monthly recurring package of content promotion services?
  • Contact us for custom packages and reduced bulk rates.
Contact Us

"Promotion is the step where most companies fail at content marketing." - Moz

How These Costs Compare to Pay Per Click

So why pay for personalized content promotion? Why not just run ads promoting your own content? A couple of reasons:

  • Content promotion costs per click are usually less than advertising costs, and often much less. The B2B average cost per click on Google Ads is $3.33; on Facebook, it’s $2.48. Our “Good” package for $99 would have to generate only 30-40 clicks to meet those costs. It typically generates at least 100 clicks – and those are clicks from real people, not the flood of spam bot clicks most content promotion tools are offering. 
  • Yes, the clicks we’ll get for you are from real people. We use one of the best click-tracking tools available (ClickMagick), so you aren’t counting clicks from bots and reading devices. Almost 90% of the clicks being “counted” from some content promotion services are basically spam. And, of course, our content promotion services aren’t vulnerable to fake advertising clicks, either. 
  • Content promotion is human to human. It’s more work, sure, but reaching out to people in your niche and industry introduces your company and your content to people who haven’t seen it before. Even if a micro-influencer doesn’t share your content, they’ll have “met” your brand after a content outreach attempt.
  • Content promotion work doesn’t vanish as soon as your ad budget is spent. 
  • Content promotion builds links and referral traffic. Once advertising gets turned off, the party’s over. 

The average cost per click in 2019 for B2B companies was $3.33 on Google Ads. Across all industries, the average cost per click was $2.69 for search and $0.63 for display.

Cost Per Click ComparedToContent Promotion Services

The average cost per click in 2019 for B2B companies was $2.48 on Facebook. 

Facebook ads average cost per click

“I believe brands should take the same approach that networks do with televised content: Spend 5X what you spent to make something to promote it.” – Michael King, Managing Director at iPullRank

Doesn't Your Content Deserve More Exposure?

Submit a URL below for the piece of content you want us to promote. We’ll get back to you in a snap.

Select a Content Promotion Package

“Of course, great content is a big part of the equation, but the other often overlooked area of content marketing is content promotion.” 

– Neil Patel

Still not sure? Want to do it yourself?

We are developing a short online course for how to promote your own content. It will leverage everything we’ve found works best. The course will be updated as necessary as conditions change (roughly every six months).

If you would like to get on the waiting list to be notified when the course goes live, please submit your email address below.

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