What to do

Create a welcome email.

How to do it

Use one of the templates from your email service provider. Keep the design really simple, and make the type no smaller than 14 pt. Keep your writing simple: Write like you talk.

See my resource page on how to create welcome emails.

Time to do it

1 hour

Why do it

Your welcome email will get read more than any email you’ll EVER send. If you really want your subscribers to read or do something, put it in this email.

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