a/b split test your email opt-in forms

Test your opt-in box

This one technique can create more results than anything else. Other list-building tactics mention or include testing, but it is so important that I want to call it out and focus on it specifically.

You can change button copy, and you can add opt-in forms, and you can offer a great lead magnet, but how do you know if you’re really making an improvement? You test.

Relying on your opinion for what will work and what won’t is great for the ego, but bad for business. For example, which one of these opt-in boxes do you think gets the most subscribers? (Note: The test was done for DIYThemes.com using the testing tool Visual Website Optimizer)

split test of 3 different opt-in forms

It was Variation #2, the center option. The control is on the left above.

Variation #2 gets almost twice as many opt-ins as the other two opt-in boxes.

How to test

The two best choices are Visual Website Optimizer or Optimizely. Visual Website Optimizer is free for up to 1,000 visitors/month. Up to 10,000 visitors a month costs $49. Optimizely has a free 30-day trial and then costs $17 for up to 2,000 visitors per month. It’s $71 a month for up to 20,000 visitors.

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