Over the years I’ve created an enormous amount of content for email marketing service providers, content marketing software companies, marketing automation companies, SEO tools, content curation tools, and many other digital marketing businesses.
Generally I write for companies that target small and medium-sized businesses, but I can also write for enterprise audiences.
Some of the best content I’ve done is ghostwritten. That all has to stay private, but here’s everything else:
BLOG POSTSSee the home page of this site for my most current blog posts. | BLOGGING AWARDS & ACCOLADES– I won a Hermes Gold Creative Award for Blogging for my Act-On post, How to Pick the Best Person to Run Your Social Media”. – Seven of my Act-On Software blog posts become finalists for the 2017 B2B Marketing Zone MVP Awards. I won first place in the Email Marketing category for “5 Simple Ways to Write Better Emails”, and came in 3rd in their Marketing Technology category for “Want to Do Marketing Automation? Do These 6 Things First”. – The official Google Analytics Twitter account has shared two of the posts I’ve written about Google Analytics.
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WEBINARS“How to Write Headlines That Get 59X More Results” presented at the Growth Europe Summit “How To Write Emails That Make People Click” presented at the OMLIVE Online Marketing Summit Slides from a panel-style webinar, “Master Class: Advanced Content Marketing Strategy for 2017” with ScribbleLive, Matt Heinz, Juntae DeLane and me How To Create Amazing Mobile Emails presented for Pinpointe Email Marketing How To Create Email Campaigns That Get More Opens, Clicks and Sales presented for Pinpointe Email Marketing How to Get Personal With B2B Email Marketing presented for Pinpointe Email Marketing | RESEARCH STUDIES / SURVEYSThe 2018 Freelance Writers’ SurveyThis 35-question survey of 1,300 freelance writers unearthed some surprising things about how much freelance writers earn, how they find work, how they do their work, and how they manage their businesses. Because I gathered so many responses, I was able to see the differences between freelancers who earn $45+ per hour and the freelancers who earn less than $15 per hour. How 300 Retailers Use Email MarketingHere are the highlights from the report: |
KINDLE BOOK50 Ways to Build Your Email List This email marketing book was published back in 2013. To date it’s sold over 4774 copies (!) and garnered 51 4.5-star reviews. The book breaks email list building into six core strategies: – Optimize the opt-in box | EBOOKS
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EMAIL COPYEmail autoresponder written for a sugar substitute / weight loss product First email of an autoresponder for a photographer An email done for a national hardware store chain An email promotion done for a gadget | VIDEO TUTORIALSI created over 118 video tutorials for the GetResponse list building course (which I designed, and is based on my Kindle book, “50 Ways to Build Your Email Marketing List”.) Here are all the video tutorials I made for my own email list building course, including some content creation video tutorials, a few content promotion video tutorials and two analytics tutorials. |
REPORTS
Report written for a contractor that specialized in “aging in place” renovations. | WEBSITE COPYThe home page for a weight loss site about slow weight loss. |
SALES LETTERS | CATALOG COPYProduct descriptions written for a book catalog |
LANDING PAGESTwo landing pages written to promote a consultant’s training course | DIRECT MAILA postcard for a national hardware store chain announcing their branded product line. A “surviving summer” mailer with a quiz Christmas promotion for a national hardware store chain A brochure for a craft product I created, “The Original Christmas Gift” a gift box of edible gold dust, frankincense incense and myrrh-infused shea butter. |
