Over the years I’ve created an enormous amount of content for email marketing service providers, content marketing software companies, marketing automation companies, SEO tools, content curation tools, and many other digital marketing businesses.
Generally I write for companies that target small and medium-sized businesses, but I can also write for enterprise audiences.
Some of the best content I’ve done is ghostwritten. That all has to stay private, but here’s everything else:
See the home page of this site for my most current blog posts.
BLOGGING AWARDS & ACCOLADES
– Seven of my Act-On Software blog posts become finalists for the 2017 B2B Marketing Zone MVP Awards. I won first place in the Email Marketing category for “5 Simple Ways to Write Better Emails”, and came in 3rd in their Marketing Technology category for “Want to Do Marketing Automation? Do These 6 Things First”.
– The official Google Analytics Twitter account has shared two of the posts I’ve written about Google Analytics.
“How to Write Headlines That Get 59X More Results” presented at the Growth Europe Summit
“How To Write Emails That Make People Click” presented at the OMLIVE Online Marketing Summit
Slides from a panel-style webinar, “Master Class: Advanced Content Marketing Strategy for 2017” with ScribbleLive, Matt Heinz, Juntae DeLane and me
How To Create Amazing Mobile Emails presented for Pinpointe Email Marketing
How To Create Email Campaigns That Get More Opens, Clicks and Sales presented for Pinpointe Email Marketing
How to Get Personal With B2B Email Marketing presented for Pinpointe Email Marketing
RESEARCH STUDIES / SURVEYS
The 2018 Freelance Writers’ Survey
This 35-question survey of 1,300 freelance writers unearthed some surprising things about how much freelance writers earn, how they find work, how they do their work, and how they manage their businesses.
Because I gathered so many responses, I was able to see the differences between freelancers who earn $45+ per hour and the freelancers who earn less than $15 per hour.
How 300 Retailers Use Email Marketing
Here are the highlights from the report:
This email marketing book was published back in 2013. To date it’s sold over 4774 copies (!) and garnered 51 4.5-star reviews. The book breaks email list building into six core strategies:
– Optimize the opt-in box
Email autoresponder written for a sugar substitute / weight loss product
An email promotion done for a gadget
I created over 118 video tutorials for the GetResponse list building course (which I designed, and is based on my Kindle book, “50 Ways to Build Your Email Marketing List”.)
For Lulu Press: Lulu-Marketing-Your-Book-For-Holiday-Sales
Report written for a contractor that specialized in “aging in place” renovations.
The home page for a weight loss site about slow weight loss.
Product descriptions written for a book catalog
A postcard for a national hardware store chain announcing their branded product line.
Christmas promotion for a national hardware store chain
A brochure for a craft product I created, “The Original Christmas Gift” a gift box of edible gold dust, frankincense incense and myrrh-infused shea butter.